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Review of “Social Media Success: Video Storytelling on YouTube & Beyond” on Skillshare

Are you a content creator looking to find inspiration and guidance for your social media storytelling journey? This course may be for you.

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Social Media Success: Video Storytelling on YouTube & Beyond on Skillshare: Our Verdict (2023)


4.5 / 5

"Social Media Success: Video Storytelling on YouTube & Beyond" is a Skillshare course hosted by Lilly Singh, a renowned YouTube creator, offering insights and practical guidance for content creators on social media platforms. Singh's relatable teaching style and extensive experience are significant strengths, as are her practical tips and emphasis on authenticity. However, the course lacks in-depth technical details for video production, making it more relevant for those with existing technical skills. Overall, it's a highly informative and helpful resource for aspiring content creators seeking to excel in storytelling on social media.


  • Engaging course instructor and teaching style
  • Hands-on and applicable learning
  • Useful exercises to do while following along


  • Limited technical information
  • Mainly relevant for YouTube


Are you looking to step up your YouTube game? With more than 2.7 billion active users, YouTube is a critical channel, whether for marketing your products or for content creation in its own right. “Social Media Success: Video Storytelling on YouTube & Beyond” is an online course offered on Skillshare, hosted by Lilly Singh, a well-known YouTube creator, producer, writer, and actor. This course is designed to provide insights and practical guidance on how to create compelling and engaging video content for social media platforms, with a focus on YouTube. In this review, we’ll look at whether she manages to teach how to achieve success in the world of social media content creation.

Table of Contents

Who is Lilly Singh?

Lilly Singh, the instructor of this course, brings a wealth of experience and expertise to the table. She began her journey on YouTube in 2010, and her rise to stardom is a testament to her storytelling prowess. Over the years, she gained millions of subscribers and became one of the most popular content creators on the platform. Lilly’s candid and down-to-earth approach makes her a relatable instructor. She shares her personal journey from a place of loneliness to becoming a YouTube sensation, offering valuable insights into the world of content creation.

Lilly Singh, course instructor and YouTube personality
Lilly Singh, course instructor and YouTube personality.

Who is the target audience?

This course caters to a wide audience of aspiring content creators and storytellers. If you have a passion for creative expression, storytelling, and a desire to connect with an online audience, this course is tailored to your needs. Whether you are a beginner or have some experience in content creation, the course provides valuable insights that can help you refine your skills and elevate your content.

What topics does the course cover?

The course covers a range of topics related to social media content creation – here is an overview of the key areas:

Setting Your Goal: The course emphasizes the importance of setting clear and specific goals for your social media journey. Lilly encourages you to define your objectives, whether it’s fame, fortune, creative expression, or making a difference. Your goals serve as your roadmap in the dynamic world of social media.

Generating Ideas: Lilly shares her approach to finding inspiration for content creation. She encourages you to observe and absorb ideas from everyday life and shares practical strategies for maintaining an idea bank.

Writing Your Script: Crafting a compelling script is a vital part of storytelling. Lilly provides guidance on expanding your ideas, structuring your script, and creating a clickable title to grab your audience’s attention.

Shooting Your Video: In this section, Lilly emphasizes the importance of prioritizing the story over technical details. She shares tips on framing shots, using accessible equipment, and engaging viewers on mobile devices.

Lilly talks through her approach to shooting sketches where she plays multiple characters
Lilly talks through her approach to shooting sketches where she plays multiple characters.

Editing Your Footage: Lilly delves into the editing process, breaking it down into multiple passes. She shares her techniques for creating structure, adding flavor to the edit, incorporating music, and focusing on viewer engagement.

Posting Your Video: Effective promotion is crucial for reaching a wider audience. Lilly discusses the significance of titles, thumbnails, captions, and promotional strategies across various social media platforms. Knowing when and how to post promotional content for your video can be just as important as the video itself.

Lilly talks about how she changes her videos based on the platform she posts on
Lilly talks about how she changes her videos based on the platform she posts on.

Growing Your Channel: Building and maintaining a loyal audience is key to success. Lilly advises on engaging with your audience, collaborating with other creators, leveraging platform features, and staying updated on platform changes.

Final Thoughts: In her closing remarks, Lilly emphasizes the importance of staying true to your storytelling style, dealing with criticism, and continuously improving your craft.

Course likes and dislikes

In the world of online content creation, finding the right guidance can be the key to unlocking success. The course undoubtedly offers a wealth of benefits for aspiring content creators. In this section, we’ll delve into my personal likes and dislikes of the course, shedding light on what makes it a worthwhile investment of your time and resources, as well as where it might leave some learners craving more. From expert insights to a focus on authenticity, this course holds a plethora of strengths, yet it’s not without its limitations, particularly in the realm of technical details and platform specificity. Let’s explore both the positives and areas where it might fall short, ensuring you can make an informed decision when considering this course.


Expert Insights: Lilly Singh’s extensive experience and success in the world of social media make her a credible and relatable instructor. Her insights are valuable for both beginners and experienced content creators.

Comprehensive Content: The course covers a wide range of topics related to content creation, from ideation to promotion. It provides a holistic view of the content creation process.

Practical Tips: Lilly shares practical tips and techniques that can be immediately applied to improve content quality. Her advice on editing, scripting, and audience engagement is particularly useful.

Emphasis on Authenticity: Lilly encourages authenticity and staying true to your unique storytelling style. This message resonates with creators who want to connect with their audience on a genuine level.

Lilly’s impressive YouTube catalog.


Limited Technical Details: While the course focuses on storytelling and creative aspects, it provides limited technical details for video editing and production. Some learners may prefer more in-depth technical guidance.

Platform Specific: While the course offers valuable insights into YouTube and other social media platforms, it may not fully cater to those who are primarily interested in platforms outside of YouTube.

How much does the course cost?

Courses on Skillshare can not be bought individually – they can only be accessed by signing up for a Skillshare membership. The good news? Skillshare offers e-student.org learners a full month free trial if you use our link (if not using our link, there is normally only a 7-day free trial). As virtually all Skillshare courses will take you less than a month to complete, you can in effect take this or any other Skillshare course for free – or any number of courses that you can finish in a month.

Once your free trial is over, the cost of Skillshare is $165 per year, which averages out to $13.75 per month. This gives you full access to all 34,000+ Skillshare courses. But if you're not happy to continue, you can easily cancel any time before your free trial ends – just go to your payment settings in your account.

If you have no need for a free trial, you can instead get %30 discount on your first year by using this special link instead. With this link, your first year will be just $115.50, averaging out to $9.63 per month. Note that this offer is only valid for new accounts, so it can't be combined with the 30-day free trial.

Overall thoughts and recommendations

Social Media Success: Video Storytelling on YouTube & Beyond” is a highly informative and engaging course for aspiring content creators. Lilly Singh’s relatable teaching style, combined with her wealth of experience, makes this course a valuable resource for anyone looking to excel in social media content creation.

The course not only covers the creative aspects of storytelling but also delves into the practicalities of goal setting, idea generation, scripting, shooting, editing, and promotion. It emphasizes the importance of authenticity and audience engagement, providing actionable tips to help creators connect with their viewers.

While the course could provide more technical details for those seeking advanced video production knowledge, it excels in its mission to inspire and guide individuals in their journey to become successful storytellers on social media.

In conclusion, “Social Media Success: Video Storytelling on YouTube & Beyond” is recommended for anyone who wants to master the art of storytelling and succeed in the world of online content creation. Lilly Singh’s passion and expertise shine through, making this course a valuable resource for hopeful creators.