Email marketing – are we back in the 1990s?
Here’s a quick fact for you – the first email marketing campaign was done in 1978 by Gary Thuerk, a computer salesman. Through an email sent to 400 recipients, he was able to bring in $13 million in sales.
Quite the return on investment!
Replicating his results might be a difficult task in the 21st century, but email marketing has not gone and is not going, anywhere – anytime soon. Nowadays, half of the world’s population uses email, and this continues to hold a large window of opportunities open for marketers.
A well-functioning email marketing campaign can achieve remarkable results in a short period of time. And, it requires a relatively small amount of time, money, and effort to do – at least when compared to traditional marketing campaigns such as TV commercials or billboards.
If email marketing sounds like a skill you’d like to acquire, enrolling in an online class is an excellent way to go about doing so: