Email marketing – are we back in the 1990s?
Here’s a quick fact: the first email marketing campaign was done in 1978 by Gary Thuerk, a computer salesman. Through an email sent to 400 recipients, he brought in $13 million in sales.
Quite the return on investment!
Replicating his results might be difficult in the 21st century, but email marketing is not going anywhere anytime soon. Nowadays, half of the world’s population uses email, which continues to provide a large window of opportunity for marketers.
A well-functioning email marketing campaign can achieve remarkable results in a short period of time. And it requires a relatively small amount of time, money, and effort to do – at least when compared to traditional marketing campaigns such as TV commercials or billboards.
If email marketing sounds like a skill you’d like to acquire, enrolling in an online class is an excellent way to go about doing so: